Privacy Policy

Last updated: August 11, 2025

1. Introduction

Lively Globe ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lively-globe.com and use our tour services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Make a booking or inquiry about our tours
• Subscribe to our newsletter
• Contact us through our website or by phone
• Participate in surveys or promotional activities

This information may include:

• Name and contact details (email, phone number, address)
• Payment information (processed securely through third-party providers)
• Travel preferences and special requirements
• Emergency contact information

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address and browser type
• Pages visited and time spent on our site
• Referring website information
• Device information and operating system

3. How We Use Your Information

We use the information we collect to:

• Provide and improve our tour services
• Process bookings and payments
• Communicate with you about your tours and our services
• Send marketing communications (with your consent)
• Ensure the safety and security of our guests
• Comply with legal obligations
• Analyze website usage to improve user experience

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party companies that help us operate our business (payment processors, booking systems, email services)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfer: In connection with a merger, acquisition, or sale of assets
• Tour Partners: With accommodation providers, transport companies, and activity operators as necessary to provide your tour

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate or incomplete data
• Erase your personal data in certain circumstances
• Restrict processing of your data
• Data portability
• Object to processing based on legitimate interests
• Withdraw consent at any time

To exercise any of these rights, please contact us using the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie usage, please refer to our Cookie Policy.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

9. International Data Transfers

Your information may be transferred to and processed in countries other than the UK. We ensure appropriate safeguards are in place to protect your data in accordance with UK data protection laws.

10. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us: